Quick search
47 search result for "Tobacco"
31.10.2024
Making WHO European Region the Healthiest Online Environment for children: Restrict harmful marketing
JA PreventNCD is co-organizing the scientific session “Making WHO European Region the healthiest online environment for children: restrict harmful marketing”, along with WHO Euro and EUPHA, at the European Public Health Conference in Lisbon, November 2024. Marketing exposure, particularly towards children, remains a pervasive challenge, posing a significant threat to children's health and well-being. Despite WHO recommendations, few countries in the WHO European Region have introduced mandatory policies restricting marketing of unhealthy products to children. Furthermore, traditional monitoring tools struggle to keep up with automated and personalized advertisements, making reliable monitoring mechanisms and innovative tools urgently needed. The WHO Regional Office for Europe developed the KidAd platform to address this gap for a tool allowing objective and standardized monitoring of children’s exposure to digital advertising. Regional Adviser for Nutrition, Physical Activity and Obesity, Special Initiative on NCDs and Innovation, WHO Regional Office For Europe, Kremlin Wickramasinghe (Denmark) and Amandine Garde (EUPHA-LAW), Professor of Law at the University of Liverpool, United Kingdom, will co-chair this 60-minute scientific session. Among the speakers, Olga Zhiteneva, from WHO Europe will present Innovative tools from WHO Europe to protect children from digital marketing of unhealthy products, in particular the KidAd platform, a pioneering tool developed to address these modern challenges by providing an objective product to monitor various marketing materials. The Lead of Task 5.6, Maria João Gregório from the Portuguese Directorate-General of Health, will give an overview on Collaborative efforts of the Joint Action PreventNCD and the WHO Europe to protect children from harmful marketing, focusing on the concrete collaborative actions to support the implementation of the marketing regulation: On JA work with the Member States and especially presidency countries, to allow for the discussions on the development of the EU regulation for reduction of the harmful marketing; On the EU stakeholders positions regarding marketing regulation; On the collaborative actions in scaling up the KidAd app to detect alcohol, tobacco and nicotine-containing products marketing. Finally, Iveta Nagyova, from EUPHA, will identify evidence-based behavioural strategies such as nudges, choice architecture, and social norms that can influence healthier choices, thereby reducing the impact of harmful marketing, with the presentation Leveraging Behavioural Insights to Create Healthier Online Environment for Children.
https://www.preventncd.eu/newsroom/news-updates/making-who-european-region-the-healthiest-online-environment-for-children-restrict-harmful-marketing/
28.06.2024
JA PreventNCD participation at FILTERED Conference: Joint efforts to tackle the challenges of reducing NCDs
JA PreventNCD was present with several participants at the two-day conference “Challenging Big Industry Narratives: Alcohol, Tobacco, Unhealthy Food and Drinks - Population Measures and Policies”. The conference was organized by the action grant FILTERED (From sILos To synErgies to pRevEnt ncDs), with support from the Ministry of Health, Slovenia. At the conference, numerous topics relevant to JA PreventNCD’s work were discussed, including regulation of marketing, taxation, health warnings, awareness raising, conflicts of interest and commercial influences in policymaking processes. In the opening of the conference, the Slovenian Minister of Health, Denis Kordež, highlighted that the risk factors for NCDs are multisectoral in nature, and therefore require multisectoral responses. One such important response is addressing the commercial determinants of health. Several speakers and discussants stressed the need for joint efforts, across risk factors and across borders to counter industry efforts to avoid and delay regulations protecting public health. On the first day, Arnfinn Helleve, leader of JA PreventNCD’s work on Regulation and taxation (WP5), joined a panel, discussing opportunities for taxation of products harming health. In a session on the effects of health warning labels, Karine Gallopel-Morvan and Maj Berger Sæther, from the same WP, discussed evidence and national experiences regarding alcohol warning labels. Mojca Gabrijelčič leader of the JA PreventNCD work on sustainability (WP4) participated in discussions on awareness-raising campaigns for policy change, sharing experiences from the STOP project. Lastly, Dr Sandra Rados Krnel from Health in All Policies (WP9) participated in the discussion on implementing marketing restrictions on health-harming products. On the second day, Scientific Coordinator, Knut-Inge Klepp, joined a panel on navigating diverse definitions and meanings in the field of prevention. Klepp highlighted JA PreventNCD’s efforts to accelerate prevention activities along the entire causal chain, with a particular focus on population-based interventions addressing social and environmental conditions for health. Additionally, Urška Erklavec participated in the plenary panel discussion on “Forward Together: Exploring Future Partnerships and Collective Action”. The conference also featured a side event by representatives of the sustainability WP of JA PreventNCD. In the first presentation, Monika Brovč focused on sustainable development in policies and presented transition of the main three nutritional policies from JA Best-ReMaP to JA PreventNCD. Following this, Monika Robnik Levart shared insights from previous projects involving multistakeholder engagement and discussed sustainable planning, putting accountability cycle in the center, along with their vision about sustainability for JA PreventNCD. Jernej Trebežnik then presented some aspects of lobbying, advocacy, and accountability in public health, pointing out the unethical practices of the tobacco industry in Slovenia and abroad. The session concluded with Urška Erklavec's presentation on implementing social participation in health to make sure people's insights and lived experiences are considered when making policies with an aim to build trust and improve transparency in decision-making. Sara Cerdas, Member of the European Parliament since 2019, presented inspiring concluding remarks. Cerdas highlighted that despite resistance to legislative measures in the Parliament, science is on our side. With the two recent reports, forming important background documents for JA PreventNCD (European Beating Cancer Plan and the NCD report Healthier Together), large steps have been taken in the right direction. Her main message to the conference participants in moving forward was to increasingly speak to policymakers from other sectors than health, such as finance, agriculture, and environment. Secondly, to build a connection with the population by using data actively and language they understand, as well as to guide the politicians by using plain language. The participation of JA PreventNCD in the FILTERED conference underlined the importance of collaborative efforts on various topics addressing the challenges of reducing NCDs and effectively managing their main risk factors. The conference provided a unique opportunity for diverse stakeholders to network, debate and question critical issues. The insights, perspectives, experiences and strategies shared during the conference will enhance the JA PreventNCD’s ongoing work and the European efforts, driving impactful policy change to protect public health. To learn more about the conference, click here.
https://www.preventncd.eu/newsroom/partnerships-collaborations/ja-preventncd-participation-at-filtered-conference-joint-efforts-to-tackle-the-challenges-of-reducing-ncds/
26.02.2024
JA PreventNCD Introduction
Cancer and other NCDs make up more than 2/3 of the burden of disease in Europe. At the population level, substantial variations exist according to socio-economic status, geographical area, age, disability, gender, and ethnic groups. A large part of this disease burden is preventable. In the context of the Europe’s Beating Cancer Plan and the need to address NCDs as expressed in the EU Non-Communicable Diseases Initiative – Healthier Together, we will address health determinants common to cancer and other NCDs, and their common underlying risk factors. The overall aim of JA PreventNCD is to reduce the burden of cancer and other NCDs and common risk factors, both at a personal and societal level, and support member states by taking a holistic approach for the prevention of cancer and other NCDs, through coordinated action. The specific objectives are to: improve joint capacities of member states to plan and implement cancer and other NCD prevention policies and activities both at a national, regional, and local level; improve data and the monitoring system for cancer and other NCDs and their common risk factors; contribute to reduced social inequalities in cancer and other NCDs; engage with and support key actors in the field of cancer and NCD prevention, including decision makers at all levels of government, civil society organizations, professionals, the general population, and patients’ groups to facilitate cooperation and joint efforts. To achieve these objectives, we will analyze the opportunities for implementing evidence based intersectoral policies for preventing cancer and other NCDs, and pilot-test innovative practices and scale-up best practices, including both population-based and targeted prevention efforts to promote healthy living. Furthermore, we will monitor cancer and other NCDs mortality and morbidity, exposure to the common risk factors, cost of NCD and cancer care, and the impact of health promotion and disease prevention efforts both at a personal and societal level. Three technical work packages are designed to cover policies and actions across the spectrum from structural measures at societal level to interventions targeting individuals. These are labelled ‘Regulation and taxation’, Healthy living environment’ and ‘Identifying individuals at risk’. Another set of technical work packages are cutting across this spectrum and addressing ‘Monitoring’, ‘Social inequalities’ and ‘Health in all policies’. The common risk factors for cancer and other NCDs such as tobacco and alcohol use, unhealthy eating and physical inactivity are themes cutting across all these six work packages. The JA PreventNCD is a large project including more than 100 partners from 25 European countries (i.e., 22 member states and Iceland, Norway, and Ukraine), and it has a total budget (EU and member state contributions combined) of more than € 95,5 million. The project started January 1, 2024, and runs through December 31, 2027. This JA represents an ambitious effort – both from the European Commission and from the participating countries - to provide strategic guidance and consolidated efforts to the field of cancer and other NCDs prevention. Key outputs include an EU Consortium on Cancer Prevention, high-level annual events, and intervention tools and policy recommendations that will contribute to reduced burden of cancer and other NCDs and inequity across Europe. Furthermore, the ambition is to contribute to reduced fragmentation of actions, duplications, and overlaps, and to promote engagement of national authorities (also at regional and local levels) to increase both the short-term and long-term impact of implemented action. Through rigorous evaluation of implemented action, we aim to assist authorities in prioritizing the most efficient prevention strategies to meet the global targets to reduce the burden of NCDs. Authors are Linda Granlund, Project Coordinator and Knut-Inge Klepp, Scientific Coordinator Co-Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Health and Digital Executive Agency (HADEA). Neither the European Union nor European Health and Digital Executive Agency (HADEA) can be held responsible for them.
https://www.preventncd.eu/newsroom/news-updates/ja-preventncd-introduction/