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04.02.2025
The right place at the right time – JACARDI is seizing the moment in EU Public Health Policy
The JACARDI consortium begins the new year with renewed energy and optimism, strengthened by significant public health announcements made in Brussels at the close of 2024. These developments validate JACARDI’s mission and reassure the experts involved that its Joint Action and pilot projects in 19 European countries are well-aligned with the priorities of the European Union. Notable milestones include the EU Commission's endorsement of the Cardiovascular Health Plan, the newly appointed Commissioner for Health and Animal Safety’s strong focus on cardiovascular prevention and treatment, the Aerosol-Free Initiative, the European Parliament’s decision to create a standing committee on public health, and Poland’s commitment to prioritizing public health during its Presidency. Together, these advancements demonstrate that momentum is building for better prevention and treatment of non-communicable diseases (NCDs).
https://www.preventncd.eu/newsroom/partnerships-collaborations/the-right-place-at-the-right-time-jacardi-is-seizing-the-moment-in-eu-public-health-policy/
31.10.2024
Making WHO European Region the Healthiest Online Environment for children: Restrict harmful marketing
JA PreventNCD is co-organizing the scientific session “Making WHO European Region the healthiest online environment for children: restrict harmful marketing”, along with WHO Euro and EUPHA, at the European Public Health Conference in Lisbon, November 2024. Marketing exposure, particularly towards children, remains a pervasive challenge, posing a significant threat to children's health and well-being. Despite WHO recommendations, few countries in the WHO European Region have introduced mandatory policies restricting marketing of unhealthy products to children. Furthermore, traditional monitoring tools struggle to keep up with automated and personalized advertisements, making reliable monitoring mechanisms and innovative tools urgently needed. The WHO Regional Office for Europe developed the KidAd platform to address this gap for a tool allowing objective and standardized monitoring of children’s exposure to digital advertising. Regional Adviser for Nutrition, Physical Activity and Obesity, Special Initiative on NCDs and Innovation, WHO Regional Office For Europe, Kremlin Wickramasinghe (Denmark) and Amandine Garde (EUPHA-LAW), Professor of Law at the University of Liverpool, United Kingdom, will co-chair this 60-minute scientific session. Among the speakers, Olga Zhiteneva, from WHO Europe will present Innovative tools from WHO Europe to protect children from digital marketing of unhealthy products, in particular the KidAd platform, a pioneering tool developed to address these modern challenges by providing an objective product to monitor various marketing materials. The Lead of Task 5.6, Maria João Gregório from the Portuguese Directorate-General of Health, will give an overview on Collaborative efforts of the Joint Action PreventNCD and the WHO Europe to protect children from harmful marketing, focusing on the concrete collaborative actions to support the implementation of the marketing regulation: On JA work with the Member States and especially presidency countries, to allow for the discussions on the development of the EU regulation for reduction of the harmful marketing; On the EU stakeholders positions regarding marketing regulation; On the collaborative actions in scaling up the KidAd app to detect alcohol, tobacco and nicotine-containing products marketing. Finally, Iveta Nagyova, from EUPHA, will identify evidence-based behavioural strategies such as nudges, choice architecture, and social norms that can influence healthier choices, thereby reducing the impact of harmful marketing, with the presentation Leveraging Behavioural Insights to Create Healthier Online Environment for Children.
https://www.preventncd.eu/newsroom/news-updates/making-who-european-region-the-healthiest-online-environment-for-children-restrict-harmful-marketing/