Recording of the JA PreventNCD webinar “Tracking Harmful Marketing in the Digital Age” (11:00–12:30 CET), organized under Work Package 5 (Regulation and taxation), Task 5.6 on controlling and countering the effects of online advertising and marketing.
The session explores how to monitor unhealthy food and beverage marketing in digital environments, including:
- Methods and findings from the CLICKBITE study (Ireland), covering exposure assessment and advertiser perspectives
- Practical applications of AI through the KidAd App to map marketing targeted at children (Belgium)
- A closing reflection on the EU Digital Services Act (DSA) and its role in creating safer digital spaces
Speakers
- Maria João Gregório (Directorate-General of Health, Portugal)
- Magdalena Muc (The Open University, UK)
- Mimi Tatlow-Golden (The Open University, UK)
- Charlotte Juton & Nora Lorenzo i Sunyer (Sciensano, Belgium)
- Catherine Armitage (European Commission)
This webinar was intended for policymakers, public health professionals, and stakeholders working on digital marketing regulation, child health protection, and NCD prevention.