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The Saboteurs Prevention Campaign

JA PreventNCD | The Saboteurs | Hero Campaign Video

11.09.2026

English
YouTube

What gets in the way when we try to make healthier choices?

The Saboteurs is a JA PreventNCD campaign highlighting how the world around us can shape our health. Using humour, the campaign shows how everyday environments can act like a group of “saboteurs”, quietly influencing what we eat, drink, how active we are, and whether we use tobacco and nicotine products.

Healthy choices do not happen in isolation. Policies, commercial practices and the environments in which we live all play an important role in preventing cardiovascular diseases, cancer and other non-communicable diseases.

The campaign focuses on four key areas: alcohol, tobacco and nicotine, nutrition, and physical activity.

Learn more about JA PreventNCD and the campaign at www.preventncd.eu/prevention