This section will describe the key concepts of health promotion with the aim of developing a common language among health promotion professionals. This is an effort that this joint action has already undertaken, and therefore these concepts will be disseminated and, of course, can always be clarified, supplemented, or discussed.
Health equity is the absence of unfair, avoidable or remediable differences in health status among population groups defined socially, economically, demographically or geographically.
That means that we need to put our equity lens that is defined in the glossary as: It means intentionally considering the potential positive and negative impacts of proposed messages/actions, in order to be inclusive, avoid bias and stigmatization, and effectively reach intended audiences. In a policy context, health equity requires creation of the conditions necessary for people to achieve their optimal health potential.
Drawing illustrating the difference between equality and equity
Intersectoral colllaboration: A recognized relationship between part or parts of the health sector and part or parts of another sector, that has been formed to take action on an issue or to achieve health outcomes, (or intermediate health outcomes) in a way which is more effective, efficient or sustainable than could be achieved by the health sector working alone. A WHO conference 3 years later confirmed this definition, and this is generally referenced as the authoritative version. This intent to engage the community in the decision making is called participative governance and widely refers to the democratic mechanisms which are intended to involve citizens in public policy-making processes.
Conceptual scheme of intersectoriality
Participatory or co-creation approaches serve as a guiding principle to ensure stakeholder engagement throughout all the stages of the research and program development phases including developing, refining, and implementing. […] Health promotion works through concrete and effective community action in setting priorities, making decisions, planning strategies and implementing them to achieve better health. At the heart of this process is the empowerment of communities - their ownership and control of their own endeavours and destinies.