Communicating for Impact: Changing Health Narratives Together

Co-hosted by WHO/Europe, JA PreventNCD, and JACARDI, this high-level communications event will explore how to strengthen public health messaging in the attention economy and build trust in health narratives.

The day will feature:

• Keynote talks on media strategies and the attention economy.
• A fishbowl session on trust, equity, and responsibility in health communications.
• Evidence-based messaging sessions focusing on alcohol, tobacco, physical activity, and nutrition.
• A screening of Unmasking Influence, a documentary on commercial determinants of health, followed by discussion.
• Workshops on campaign creation, including message testing, user insights, and social listening.

The event will bring together policymakers, communication experts, researchers, youth representatives, and public health professionals from across Europe.

Please note: Participation is by invitation only.