JA PreventNCD Webinar: Tracking Harmful Marketing in the Digital Age

This session, organized within JA PreventNCD's Task 5.6 (“Control and counter the effects of advertisements and online marketing”) of Work Package 5 Regulation and taxation, addresses the complexities of monitoring the marketing of unhealthy food and beverages in online environments.

The webinar brings together experts to share diverse monitoring experiences and methodologies. It will feature findings from the CLICKBITE study regarding exposure assessment and advertiser perspectives, alongside practical applications of Artificial Intelligence (KidAd App) to map marketing targeted at children in Belgium.

To connect these technical insights with the European policy landscape, the session will conclude with a reflection on the Digital Services Act (DSA) and its role in creating safer digital spaces.

The webinar is aimed at policymakers, public health professionals, stakeholders, and all those interested in digital marketing regulation and monitoring, child health protection and prevention of NCD.  

Agenda and speakers:

• JA PreventNCD’s Contribution to Reducing Harmful Digital Marketing in Europe 
  Maria João Gregório, WP5 Co-leader, Directorate-General of Health, Portugal
  
  
• How do we monitor food marketing exposure? Methods and findings from the CLICKBITE study in Ireland 
  Magdalena Muc, Research Fellow, The Open University, UK
  
  
• Targeted at children? What advertisers’ views of digital food marketing tell us about impact and regulation design: the CLICKBITE study
  Mimi Tatlow-Golden, Professor of Interdisciplinary Studies of Childhood & Youth, The Open University, UK
  
  
• Using AI and the KidAd App to map unhealthy food marketing to children: experience from Belgium
  Charlotte Juton (Scientific collaborator, Sciensano, Belgium) and Nora Lorenzo i Sunyer (Scientist, Sciensano, Belgium)
  
  
• Online Advertising and the Digital Services Act
  Catherine Armitage, Legal and Policy Officer - Advertising, European Commission 

Link to streaming is available here.